FEETURE

SVP MARKETING

Feeture is the first-ever platform for music collaboration. The co-founder and CEO, Jareiq Josef Kabara, is the former President Label & Head A&R of Rhythm Nation and manager for Janet Jackson. Feeture’s platform has more than 55,000 musicians, including legendary and rising artists like Soulja Boy, Kaash Paige, Jharrel Jerome, and Jai’Len Josey.

As one of the team’s marketing leaders, I set the strategy for multiple aspects of content marketing, and collaborate cross-functionally with design, product, and ad leaders to execute that strategy across platforms.

Below for an example of one of our executions, The Future of Music & Money, and the results we drove through partnerships, PR, and content marketing.

EVENT RECAP VIDEO

Feeture hosted this event with Billboard and UBS, and awarded Ty Dolla $ign, Leon Thomas, and Shawn Barron for their impact in music and collaboration in the industry.

PR PLACEMENT & LINKEDIN MARKETING

Billboard published two articles about this event: “Ty Dolla $ign and Shawn Barron Honored at Billboard’s Future of Music & Money Event” and “Leon Thomas & More Honored During Billboard Future of Music & Money: Presented by UBS and Feeture”.

I created a LinkedIn strategy for the latter, and executed a PR-focused post to boost brand credibility and visibility via the company page.

THE RESULTS:

1,606 impressions and 122 engagements

7.6% engagement rate, 3.8x industry average

5 followers gained from post

2.9x follower count in four months