FAVE

MARKETING LEAD

Fave is a award-winning platform that empowers superfans to get rewarded for what they already do: change artists' lives, and drive the music industry. Fave's founder and CEO, Jacquelle Amankonah Horton, has raised over $4 million in funding (investors include Sony, Warner, HYBE, and Xoogler).

As a member of the core leadership team, and the company’s only senior-level marketer, my role at Fave has breadth. I’m involved in everything from consulting 1:1 with Jacquelle about company and executive branding, to strategizing and orchestrating weekly marketing plans across five social platforms, all with the goal of celebrating and activating fandoms across music.

For the results of the onmichannel campaign we executed during Ed Sheeran’s 2025 Portman Road homecoming, see the case study below.